DISADVANTAGES CONSUMER/INTERNET KILLS THE INTERNET 428
LINK: LOSS OF DATA MINING
THE LOSS OF DATA MINING POTENTIAL MEANS THE END OF FREE CONTENT ON THE WEB
ESTHER DYSON, edits the technology newsletter Release 1.0, Los Angeles Times March 20, 2000, SECTION: Business; Part C; Page 3; TITLE: CONTROL OF PRIVATE DATA BELONGS IN HANDS OF CONSUMERS, NOT VENDORS // acs-VT2001
Privacy advocates want to regulate what is done with consumers' data, forbidding certain practices outright. Marketers (including DoubleClick) argue that marketers should control the data they collect; consumers are free to "opt out."
If consumers want free content on the Web, the marketers argue, then they should have it--and we should have their data in exchange.