DISADVANTAGES CONSUMER/INTERNET 422
MANY COMPANIES CANNOT SURVIVE WITHOUT EXTENSIVE INFORMATION MINING
Leslie Miller; Elizabeth Weise USA TODAY, March 31, 1999, SECTION: LIFE; Pg. 4D TITLE: Keeping 'pry' out of the privacy debate New tools help consumers protect personal data from an encroaching Web // acs-EE2001
To businesses, "information is extraordinarily valuable," Hagel says. Before long, he says, companies won't be able to survive without detailed customer profiles that make it possible to tailor content and ads to suit visitors' tastes.